Helen Reynolds Style Advice video

Helen Reynolds Style Advice
Marketing video 2013

Helen wanted a video for her website, for potential clients to understand a bit more about what she does, who she is and the way she works. It was such a pleasure to work with her and also very interesting.

For anyone interested in giving the right impression, a style adviser is the key to get it right. 

With a soft, guiding approach, Helen will improve your appearance and allow you to find new inspiration in your own wardrobe so you can create new outfits without having to throw everything you already have away.

www.helenreynolds.net

William Orbit World - trailer

William Orbit World - Trailer

Loving William Orbit world - and a reminder of a most amazing show I photographed at Shunt, London, with Anna-Mi Fredriksson and Pauline Amos dancing and painting. 

http://www.youtube.com/user/williamorbitworld

The one thing you need to succeed

Kevin Daum on the foundations of a successful business
(Photo by Mi Elfverson)

So what is the ONE thing we need to have, to succeed with our business. This is what we all ask ourselves as start up companies, entrepreneurs, mumpreneurs, dadpreneurs, anyone who´s running their own business.

Some people say "it´s passion!" you got to be passionate to drive your business forward. Some people say "you´ve got to work hard to succeed". And some may say "you´ve got to network".

Well, Kevin Daum just taught us the only true thing you´ve got to have if you really want your business to succeed. And it´s none of the above.

You need a good business model. If you don´t have your business model and structure in place, none of the above will help.

But the good thing is, that when you have your business model in place - all of the rest will come automatically. You will find the passion, enjoy working hard and go out networking and make your business a very successful one.

And on the way, it may help if you tattoo "New York Times Best seller" on your chest back to front, just as a little bit of an encouragement when you see yourself in the mirror every morning, for the rest of your life...

www.kevindaum.com

Great design should empower, amuse and delight!

Aral Balkan: Great design should empower, amuse and delight

TED Talk

I really like Aral Balkan, he´s just got it right. And he lives in Brighton, a hub for design and creative development. So I hope he can shape the future a bit for us, better than the ticket machine designers in Stockholm.

Design should be helpful and fun, not a struggle and frustrating.

No-nonsense is the business

Kevin Daum - Speaker, marketer, Hit Inc.com columnist, Bestselling author of 5 books...

So after almost a week with Kevin, I feel like I´ve been on some sort of a brain marathon. He can´t stop talking and I can´t stop listening - what a bloody good combination!

Much appreciated talk at The Quadrant in Brighton, ROAR, where 14 local businesses also couldn´t stop listening to this crazy no-nonsens American.

Not everyone was happy about having to take three minutes to prepare a pitch, but all were turned to appreciation, when Kevin guided us back to the right path and the perfect pitch.

We met with several people in the days to follow to talk through their business models and marketing strategies.

I now need to do something just hands-on rather than brains-on for a while.

And then I will return with some tips from the week.

www.kevindaum.com

If you like good chocolate...

Chocoholly
27 Western Road, Hove BN3
Shop, parties, workshops

Marketing video Spring 2013

This is a quick job I did for Holly at Chocoholly - she wanted to promote her workshops and guess if it was a fun shoot!!

Holly´s little chocolate boutique in Hove is an amazing hub of creativity and gourmet chocolate. She´s really knowledgeable and such a fun person. Book your hen party, children´s birthday party or just pop in for a hot chocolate (the real thing) or some gifts that anyone will love!

You can order online too:

www.chocoholly.com

Zoe Hazel - "Live Life"

Zoe Hazel - "Live Life" 
Music video produced by Mi Elfverson, True North Vision 2013

And off she goes out to the world - let´s hope she´s well received and embraced by the audience!
On a snowy day up the South Downs, this is what we achieved in a freezing winter afternoon, this young Brighton based artist with roots from Spain and me.
I loved doing this video - and despite playing it about a trillion times by now, I still love the song. Its simplicity and  melancholic words reflect a clever girl, ready to hit the big stage soon.
Make sure you listen with good headphones.
Thank you!

https://soundcloud.com/zoehazelhedderwick