Take longer

Deadlines, by Café Communications


Where did our time go? What did we really do to it?
We have more and more sophisticated communication systems, faster cars, better maps, clearer phone directories and home delivery of everything from toilet paper to contact lenses. But we work longer and longer hours, earning the same money, we have no time to wait anymore, we don´t have time to talk and we hardly have time to think. Where has it gone - all that time we´re supposed to have earned by simplifying things? Have we just kept generating time consuming matters rather than freeing time to deal with the valuable matters in life?

And despite all the fast moving information - the thought process takes the same amount of time it always has.
When we shipped a letter from A to B, we had more time to think about what to write, because the post man didn´t empty the box until 5pm. And only on weekdays. Now when we have such smart communication gadgets (too often they write words for us by themselves) that we can easily lose a client if we don´t respond to a request instantly. We don´t even have time to think if we can do the job. The jobs need to be done fast and furiously.

Give it some time. Time is a true measure of quality, so don´t disrespect a slower process. We treasure time in our heart and it´s our wish to have more time for everything. We should disrespect people who want things instantly or last minute, as we know it increases the risk of things going wrong or not reaching the same quality as with more time on our hands.

If we could bring back some time in our lives, to reflect, to get the creative process going, then perhaps we would feel more fortunate. Achieve more than less. Of higher quality, better value and also - have time for a coffee.

Why not slow down a bit and give people a bit more time. We´ll get there in a better way.